Overcoming Geographic Challenges (Part 2 of a 4 Part Series)

Updated June 14, 2016

In my last post, I committed to an ongoing discussion about issues you should consider before replacing or upgrading an existing hydropower turbine. These are challenging projects which will tax even the most savvy operator. I also discussed ways to mitigate risks through effective contracting and project management.  

Agencies all over the world are looking to roundabout art to provide aesthetically pleasing options to roundabout real estate that is otherwise difficultto maintain. As we continue along our Roads 2.0 series, I’d like to share a Q/A session I had with Brad Emerson, Special Projects Director with the City of Bend, Oregon regarding their successful roundabout art program.

Upon arrival into Bend, I stopped into the “Visit Bend” visitor center, picked up a map showcasing their collection and participated in a self-guided tour of their “Roundabout Art Route”.   They have turned these impressive works of art into an opportunity to promote tourism.  It also provides a firsthand look into the infrastructure changes and growth happening within their community.

(Part One in a Series of Four Topics)

Updated Jun 14, 2016

Replacing or upgrading existing hydropower turbines is no small task. You’ll face a number of challenges including the sourcing of parts from all over the world, remote work locations, internal staff turnover, difficult contractual relationships, deadlines, and budget constraints. There will be plenty of reasons you won’t sleep at night.  

In our previous post from our PI Toolbox Series, we shared with you Step 1 - Developing a Marketing Plan. Now, we will be discussing establishing a “brand” for your project. 

These tips will assist you in connecting with stakeholders and garnering public attention. Brands are powerful for communicating the purpose of your project and the goals you hope to achieve.

The following are 5 steps we recommend you follow to support your public involvement effort:

1.  What’s in a name? 

Project names for agency contracts can often be technical in nature and too descriptive. Create a short, memorable phrase that is “catchy” and will represent the goals of the project. Use the phrase anytime you reference the project in public and as a team. The media will likely pick it up and use it as well.