It's All in How You Sell It (Tip #8 in Your PI Toolbox)
Your tool kit is complete. You have your marketing/outreach plan, a brand for the project, a website to share what's happening with your project, a database to record who you spoke with, duct tape to ensure you listen completely, tennis shoes to help you connect in person, and a partner in the media to broadcast the stories you collect. Now what? It's time to sell.
Partner with the Media (Tip #7 in PI Toolbox)
Many of us will readily admit to having anxiety when receiving press inquiries regarding a controversial project. I am sure you immediately envision drawing a blank on live television. Or in your nervousness you begin to talk and you realize nothing is ever "off the record." Breaking into a cold sweat yet? This doesn’t have to be a scary experience. In fact, the advantages far outweigh the temporary heart palpitations.
Leave us a comment below
About this blog
Constructive Candor is for our clients. It's our team sharing their knowledge to make your job easier.