Your tool kit is complete. You have your marketing/outreach plan, a brand for the project, a website to share what's happening with your project, a database to record who you spoke with, duct tape to ensure you listen completely, tennis shoes to help you connect in person, and a partner in the media to broadcast the stories you collect. Now what? It's time to sell.    

Duct tape was originally invented to tightly bind together two objects. This tape was made differently from the standard scotch tape or masking tape. Developed to be durable, stronger and more reliable. You just couldn't break this tape. Did you know as a Public Involvement facilitator you may need to use duct tape to accomplish your job? 

Keeping your stakeholders and the community informed of project status updates can be daunting; especially if you have several means of communicating with them:  i.e. social media, print material, agency website, etc. One great way to ensure consistent messaging while maintaining current real time information about the project to the greater community and stakeholders is to establish a project website.  This website can easily link to your agency site so that it’s easy to find.

In Tip # 3 of our Public Involvement Toolbox, I’m going to walk you through five misconceptions of this underestimated and valuable tool.  

In our previous post from our PI Toolbox Series, we shared with you Step 1 - Developing a Marketing Plan. Now, we will be discussing establishing a “brand” for your project. 

These tips will assist you in connecting with stakeholders and garnering public attention. Brands are powerful for communicating the purpose of your project and the goals you hope to achieve.

The following are 5 steps we recommend you follow to support your public involvement effort:

1.  What’s in a name? 

Project names for agency contracts can often be technical in nature and too descriptive. Create a short, memorable phrase that is “catchy” and will represent the goals of the project. Use the phrase anytime you reference the project in public and as a team. The media will likely pick it up and use it as well.