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Constructive Candor

It's All in How You Sell It (Tip #8 in Your PI Toolbox)

Your tool kit is complete. You have your marketing/outreach plan, a brand for the project, a website to share what's happening with your project, a database to record who you spoke with, duct tape to ensure you listen completely, tennis shoes to help you connect in person, and a partner in the media to broadcast the stories you collect. Now what? It's time to sell.    


Partner with the Media (Tip #7 in PI Toolbox)

Many of us will readily admit to having anxiety when receiving press inquiries regarding a controversial project.  I am sure you immediately envision drawing a blank on live television.  Or in your nervousness you begin to talk and you realize nothing is ever "off the record."  Breaking into a cold sweat yet?  This doesn’t have to be a scary experience.  In fact, the advantages far outweigh the temporary heart palpitations.


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